The animated film advertising in France

Emile Cohl is considered the father of cartoon. From 1908, he directed many films: short films of performances and numerous advertisements. It shall to Robert Lortac the creation of first French animation studio in Montrouge.

The color
The arrival of color in the late 1920s will greatly extend the kind of animated advertising. From 1937, it is the coronation of Alexander Alexeieff which works volume with puppets or objects. Paul Grimault, he uses the American technique of overlay sheets of celluloid, which allows him to create scenes and universes subtle and complex.

Studios
The Fifties are those of the creation of many studios creating cartoons. The Gemini, Les Films Paul Grimault, The Comet, The Associates Filmmakers, Cinema Nouveau.

Loss of interest
In 1968, advertising makes its debut on the television and marks the beginning of the decline in the animated film advertising. Advertisers prefer the actual shooting.

The major sagas children
In the 1980s, advertisers in the world of childhood include the interest of creating animated characters small. This is the beginning of the great sagas.

The image
The early 1980s also saw the emergence of the first images. A technology that is still poorly controlled the cold record which won't know its real boom before the mid-1990s. This appeared at that time a wave of young directors like French 3D Peter Coffin, Tanguy de Kermel and Pascal Vong. It is also the era of production houses as Wanda or Mac Guff. The 3D, cheaper, better managed, now settled in our advertising.